Cookie Policy

When you visit bnshift.com, we use various tracking technologies to improve your experience and provide personalized financial planning services. These technologies include cookies, web beacons, local storage, and similar tools that help us understand how you interact with our platform.

Cookies are small text files stored on your device that remember your preferences and activities. Think of them as digital bookmarks that help our system recognize you when you return. For instance, if you're comparing different investment strategies, cookies remember where you left off so you don't have to start over.

We also use pixel tags and web beacons - tiny invisible images that track page views and email interactions. These help us understand which financial resources are most valuable to our users and improve our content accordingly.

Our tracking technologies serve specific purposes designed to enhance your financial planning journey. Here's exactly how we put this information to work:

Personalized Dashboard Experience: We track which financial tools you use most frequently - whether that's budget calculators, investment trackers, or goal-setting features. This helps us customize your dashboard layout and suggest relevant resources.

For example, if you regularly check Vietnamese market insights, we'll prioritize those updates in your feed. If you're actively planning for retirement, we'll surface relevant educational content about long-term investment strategies.

Performance Optimization: We monitor page loading times, feature usage patterns, and technical performance metrics. This data helps us identify bottlenecks and improve the speed of our platform - particularly important when you're accessing real-time financial data.

Security and Fraud Prevention: Tracking technologies help us detect unusual login patterns, multiple account access attempts, and other security concerns. Given the sensitive nature of financial information, this monitoring is crucial for protecting your data.

Educational Content Delivery: We analyze which learning modules, articles, and webinars resonate most with users at different stages of their financial journey. This insight helps us create better educational resources and deliver them at optimal times.

Different types of tracking data are retained for varying periods based on their purpose and legal requirements. Here's our retention schedule:

All data is automatically purged after these retention periods unless specific legal obligations require longer storage. You can request earlier deletion of your data by contacting our privacy team.

You have complete control over how tracking technologies interact with your device. While we believe these tools enhance your experience, we respect your right to limit or disable them entirely.

Important Note: Disabling certain cookies may affect platform functionality. For example, blocking functional cookies might reset your dashboard preferences each time you visit, while disabling security cookies could require additional verification steps during login.

We recommend allowing essential and functional cookies while adjusting analytical and marketing cookies based on your comfort level. This balance maintains platform usability while respecting your privacy preferences.

Bnshift integrates with select third-party services to provide comprehensive financial planning tools. These partnerships involve limited data sharing under strict privacy agreements.

Financial Data Providers: We work with market data services to deliver real-time investment information and economic indicators. These providers may set their own cookies to ensure data accuracy and prevent unauthorized access.

Analytics Services: Professional analytics tools help us understand user behavior patterns and platform performance. These services operate under data processing agreements that limit how your information can be used.

Educational Content Partners: Some of our financial education resources are provided through partnerships with educational institutions and financial experts. These collaborations may involve tracking to measure content effectiveness.

All third-party integrations are regularly reviewed for privacy compliance. We only work with partners who meet our data protection standards and provide clear opt-out mechanisms for users who prefer not to participate in third-party tracking.

You can review and manage third-party cookie permissions through your browser settings or by contacting our support team for assistance with specific privacy concerns.